STORY
ARCHITECTS


We build stories on purpose.

 

 

 

 

 

 

 

 

 

 

 

 


It’s fun to be a Story Architect.

 

 

 

 

 

 

We only do three things. But we do them with passion.

1 Story Architecture

The Construction Plan

 

 

Every effective story is built on a foundation that captures the central parameters of strategic communication: Unique Value Proposition, Audience Profile, Task, Story Archetype, Setting, Framing, Content Architecture

 

 

2 Story Design

The Building Blocks

 

 

Every distinctive story needs strong images (still and moving), strong metaphors, its own language, its own graphics, its own tone; and a messaging framework

 

 

3 Story Activation

The Experience

 

 

Every strong story wants to be heard: Content production and storytelling for activation both internally and externally; via classical and digital channels.

Only when we move people do we set them in motion.

 

 

 

 

A few current working examples.

 

 

Brand:
Filabé, an innovative Swiss cosmetic brand

Purpose:
Free people and the environment of traditional cosmetics that are always based on cream; Filabé works without cream and therefore completely without additives.

Task:
Building a brand that carries a completely new story into cosmetics; the brand therefore breaks new ground in every respect and sees itself as an enabler of people who break new ground.

Deliverables:
Story Strategy; Story Design (logo, CI / CD, packaging, visual world/imagery, wordings, tonality, service design); Story activation (internally, externally) 

Success:
Filabé has won a dominant market position in certain market segments in less than four years in Switzerland.

 

 

 

 

Brand:
Canon Employer Brand

Purpose:
To empower employees to design their careers and work-life balances in a more individual way.

Task:
Creation of a videographic framework that delivers Canon a toolbox to address new people in the talent market.

Deliverables:
We involved a team of Canon employees (starting with the CEO) for the design and implementation of the videographic concept which brought our campaign claim to life: “Be the director of your life!”; The deliverables include story architecture; Story design with a story playbook; Story activation (internally).  

Success:
The brand purpose of the Canon Employer Brand is not only asserted, but made tangible. The conceptual framework is used consistently.

 

 

 

 

Brand:
Visit ETH

Purpose:
To open ETH to international visitors. To turn the Campus into a point of interest and to lower the threshold for those interested.

Task:
Designing a new, additional communication channel of the ETH. Create and produce content; make the platform a popular communication tool internally.

Deliverables:
Story Architecture; Story Design with a Story Playbook, a manual that guides different stakeholders in their daily work for and with the platform.  

Success:
The platform has only just launched. Community growth will be tackled once the platform is established internally.

 

 

 

 

Brand:
Vitra and Teo Jakob

Purpose:
Both companies want to make a consultative and design-driven contribution to a growing healthcare market.

Task:
Initiate an interdisciplinary exchange in the healthcare market, which allows the two companies to contribute as interested partners, to open a dialogue, to learn with each other and thus to initiate a healthcare ecosystem.

Deliverables:
Story Architecture; Story Design (Workshop; Green Book; Sales Pitch); Story Activation (internally) 

Success:
The initiative, which is initiated on an executive level, is welcomed by the sales people and recognized as an opportunity because the results are made tangible (sales pitch). .

 

 

 

 

 

 

One of our focal points:
Strategic Communication for Family Businesses

 

For 26 years By Heart has been working time and again for family businesses in a wide variety of sectors, from B2B to B2C, from industry to FMCG, from retail to service. Over these long years we have become increasingly convinced that family businesses have a number of advantages in the great challenges of our time. They only have to recognise and operationalise them. We have developed a thesis paper on this subject, which we are working with today and which we would be happy to share with you. Feedback welcome!

 


Download our thesis paper (German version)

 

 

 

 

“Tell a good story
and people will realize who you are.

Tell an even better story
and people will recognise themselves in it.”

 

 

 

 

 

 

info@byheart.ch
+41 44 253 70 80
By Heart Ventures AG
Waldmannstrasse 10
8001 Zürich
By Heart Ventures GmbH
Axel-Springer-Platz 3
20355 Hamburg