THE STORY
ARCHITECTS


We translate brand purpose into brand experience.

 

 

 

 

 

 

 

 

 

 


«COMEBACK DES BUTTERMEITLI»

 

A strong story is somehow timeless: Swissmilk has just decided to bring «Buttermeitli» Sarina Arnold back to the public. As a mother Sarina still trusts - and maybe even more today - the «natural talents» of butter. This story started in 2003 in our agency. It found its continuation because co-founder Hans Siegwart has once again campaigned for this story. And because he found some very natural accomplices in Sarina and her children. We are proud to see such a nice story being continued.  

 

 


The latest proprietary working tool from our story architects, which we would like to share with all ambitious storytellers: five hero types, their purpose, their role and their task. The tool is based on Google research, an analysis of the 44 American top sellers (New York Times) and an analysis of the Amazon bestsellers 2019 in the book market. Interested? Then please contact This email address is being protected from spambots. You need JavaScript enabled to view it. and she will send you a PDF.

#storydesign #storyactivation #storytelling #byhearventures #thebigfive #trendingheroes

 


How can family businesses make the most of the opportunities of the digital age? What do some businesses do better than others? By Heart has developed a success formula based on many years of consulting work for Swiss family businesses from a wide range of industries. With simple instructions that take effect immediately. Do you want to know more about it? Then don’t hesitate to contact me: This email address is being protected from spambots. You need JavaScript enabled to view it.

#customeracquisition #customerretention #b2b #b2c #familybusiness

 

 

 

 

Project Owner:
Création Baumann, Langenthal

Objective:
Translate the brand purpose into an outstanding brand experience at the Paris Déco Off 2020; as scenographer Swiss designer Christoph Goechnahts was already commissioned.

Why a Storytelling Approach:
Création Baumann considers the appearance in Paris to be part of a larger story. This is why a communicative framework is needed, which is able to build up tension and mobilize visitors before the event, to inspire visitors during and even after the event. A framework therefore that can be activated throuhgout different touchpoints and instruments.  

Story Architecture:
While Création Baumann has always focused on the calming effects of textiles in rooms, this subject was limited to the acoustic qualities of modern fabrics in recent years. This year the company is expanding the topic and emphasizes the contribution of colours to the comfort and calming of rooms. BY HEART builds a storytelling framework that is capable to integrate both aspects – the acoustic and the visual effects of textiles – in one simple storyline: «REcreation by Création Baumann».

Deliverables:
Story playbook; PR texts; campaign assets for digital activation; documentation on site in Paris; video for post-visit newsletter

#customeracquisition #customerretention #b2b #familybusiness #storytelling #brandpurpose #trademarketing #storydesign #storyactivation #brandexperience

 

Project owner:
Canon D-A-CH

Objective:
Let generation smartphone experience the incredible creative potentials of photography and share with them the brands fascination for storytelling; integrate trade.

Why Storytelling:
Storytelling has the potential to overcome product-centric communication and to make apparent what photography is all about: stirring emotions in the beholder of our pictures. 

Story Architecture:
«Catch the Light» adds the promotional and product-centric Winter-Campaign («Catch the Cash») a content-driven dimension. The mystery and beauty of low-light photography is exemplified and made tangible together with professional photographers who share their insights and tricks with our readers.  

Deliverables:
Magazine (print); content for web and landing page; digital activation; activation on shop floor

#customeracquisition #customerretention #b2b #b2c #storytelling #brandpurpose #trademarketing #consumermarketing #storydesign #storyactivation #brandexperience

 

 

Project owners:
Teo Jakob and Vitra

Objective:
Initiate a consultative selling approach targeted at the healthcare industry.

Why Storytelling:
The protagonists who influence and who design the future healthcare industry are most diverse, ranging from politics, architects, designers, healthcare experts to construction companies and the operators of clinics. Storytelling here is considered an instrument to secure a common ground, to designate a common purpose and to start interaction and develop relationships from there. 

Story Architecture:
What are the challenges in future healthcare and how can we tackle them together? Based on studies by think tank W.I.R.E and based on the results of a workshop held by us in Weil am Rhein in May 2019, By Heart released a so-called GREEN PAPER that comes up with a set of hypotheses on how the stakeholders can contribute more effectively to the design of future healthcare. These hypotheses build a starting point for further validation, for further insight creation and more interaction among the stakeholders. 

Deliverables:
Workshop; Green Paper; consultative selling pitch for Teo Jakob and Vitra sales teams

#customeracquisition #b2b #storytelling #storydesign #storyactivation

 

The Storyteller:
Navyboot

The Story:
King Midas,
a Contemporary Version

#customeracquisition #customerretention
#b2c #storytelling #brandpurpose #storydesign
#storyactivation #brandexperience

  

The Storyteller:
Rausch AG

The Story:
Bodytalk;
a Female Revolution

#customeracquisition #customerretention #b2c #storytelling #brandpurpose #familybusiness
#storydesign #storyactivation #brandexperience

The Storyteller:
Canon D-A-CH

The Story:
«Human-centered Experience»

#customeracquisition #customerretention #b2c
#b2b #storytelling #storydesign
#storyactivation #brandexperience

The Storyteller:
Leading OEM Company
in Food Supply Systems

The Story:
The Flow Movement

#employerbranding #b2b #storytelling
#storydesign #storyactivation #brandexperience

 

The Storyteller:
Filabé

The Story:
Be different!

#customeracquisition #customerretention #b2c #b2b #storytelling #brandpurpose #employerbranding #storydesign #storyactivation #brandexperience

 

The Storyteller:
PKZ

The Story:
The Image of Men

#customeracquisition #customerretention #b2c #storytelling #brandpurpose #storydesign #storyactivation #brandexperience

The Storyteller
Rivella (Deutschland)

The Story:
Freshness Activists

#customeracquisition #b2c #storytelling #brandpurpose #storydesign #storyactivation #brandexperience

The Storyteller:
Beautylane

The Story:
The Beauty of Sharing

#customeracquisition #customerretention #b2c #storytelling #brandpurpose #storydesign #storyactivation #brandexperience

The Storyteller:
Carma AG

The Story:
The Innocence of Chocolate

#customeracquisition #customerretention #b2b #storytelling #brandpurpose #storydesign #storyactivation #brandexperience

 

The Storyteller:
Schweizer Familie, 1995

The Story:
The Future Father

#storytelling #brandpurpose #storydesign #competition #firstprize

The Storyteller:
EMMI AG, 2001

The Story:
Art Belongs Behind Glass

#b2c #storytelling #brandpurpose #competition

 

The Storyteller:
VT Wealth Management

The Story:
My Bucket List

#customeracquisition #customerretention #b2b #b2c #storytelling #brandpurpose #employerbranding #storydesign #storyactivation #brandexperience

The Storyteller:
Teo Jakob

The Story:
The Awakening of Space

#customeracquisition #customerretention #b2c #storytelling #brandpurpose #familybusiness #storydesign #storyactivation #brandexperience

The Storyteller:
Unilever/Aromat

The Story:
A Swiss Hero Goes Spicy

#b2c #storydesign

The Storyteller:
Passugger

The Story:
An Icon of Swiss Hospitality

#customeracquisition #customeracquisition #b2c #storytelling #brandpurpose #storydesign #storyactivation #brandexperience

The Storyteller:
Chocolats Camille Bloch SA

The Story:
A Path of Its Own

#customeracquisition #customeracquisition #b2c #storytelling #brandpurpose #familybusiness #storydesign #storyactivation #brandexperience


«COMEBACK DES BUTTERMEITLI»

 

A strong story is somehow timeless: Swissmilk has just decided to bring «Buttermeitli» Sarina Arnold back to the public. As a mother Sarina still trusts — and maybe even more today — the «natural talents» of butter. This story started in 2003 in our agency. It found its continuation because co-founder Hans Siegwart has once again campaigned for this story. And because he found some very natural accomplices in Sarina and her children. We are proud to see such a nice story being continued.


The latest proprietary working tool from our story architects, which we would like to share with all ambitious storytellers: five hero types, their purpose, their role and their task. The tool is based on Google research, an analysis of the 44 American top sellers (New York Times) and an analysis of the Amazon bestsellers 2019 in the book market. Interested? Then please contact This email address is being protected from spambots. You need JavaScript enabled to view it. and she will send you a PDF.

#storydesign #storyactivation #storytelling #byhearventures #thebigfive #trendingheroes


How can family businesses make the most of the opportunities of the digital age? What do some businesses do better than others? By Heart has developed a success formula based on many years of consulting work for Swiss family businesses from a wide range of industries. With simple instructions that take effect immediately. Do you want to know more about it? Then don’t hesitate to contact me: This email address is being protected from spambots. You need JavaScript enabled to view it.

#customeracquisition #customerretention #b2b #b2c #familybusiness

Project Owner:
Création Baumann, Langenthal

Objective:
Translate the brand purpose into an outstanding brand experience at the Paris Déco Off 2020; as scenographer Swiss designer Christoph Goechnahts was already commissioned.

Why a Storytelling Approach:
Création Baumann considers the appearance in Paris to be part of a larger story. This is why a communicative framework is needed, which is able to build up tension and mobilize visitors before the event, to inspire visitors during and even after the event. A framework therefore that can be activated throuhgout different touchpoints and instruments.

Story Architecture:
While Création Baumann has always focused on the calming effects of textiles in rooms, this subject was limited to the acoustic qualities of modern fabrics in recent years. This year the company is expanding the topic and emphasizes the contribution of colours to the comfort and calming of rooms. BY HEART builds a storytelling framework that is capable to integrate both aspects —the acoustic and the visual effects of textiles — in one simple storyline: «REcreation by Création Baumann».

Deliverables:
Story playbook; PR texts; campaign assets for digital activation; documentation on site in Paris; video for post-visit newsletter

#customeracquisition #customerretention #b2b #familybusiness #storytelling #brandpurpose #trademarketing #storydesign #storyactivation #brandexperience



Project owner:
Canon D-A-CH

Project task:
Make fascination for photography tangible again and let it be experienced by a new smartphone affine generation of photo enthusiasts; integrate trade.

Why Storytelling:
Storytelling as a key competence of Canon has the potential to overcome product-centric communication and to address the more emotional needs of our target segments.

Story Architecture:
«Catch the Light» adds the promotional and product-centric Canon Winter- Campaign a new and content-driven dimension. Within this framework we launch a seasonal storytelling that focuses on the mistery and beauty of low-light photography. The contentis built around people and lets them share their insights, their experiences and emotions with our readers.

Deliverables:
Magazine (print); Content for Website; digital activation; activation on shop floor

#customeracquisition #customerretention #b2b #b2c #storytelling #brandpurpose # trademarketing #consumermarketing #storydesign #storyactivation #brandexperience



Project owners:
Teo Jakob and Vitra

Project task:
A consultative selling initiative in the healthcare industry.

Why Storytelling:
Storytelling allows to transport a strongpurpose and to reach out to a most diverse communityof architects, interior designers, healthcare specialists, construction companies, hospitals and administration. Storytelling therefore as an instrument to build a common ground and to start building relationships from there.

Story Architecture:
«From selling furniture and constructing clinics to designingfuture healthcare together»: Based on the results of a workshop in Weil am Rhein, held in Mai 2019, a GREEN PAPER was published that launches hypotheses not only on the future healthcare challenges but also on how they should be tackled. These hypotheses build a starting point for further validation, for further insight creation and more interaction among the stakeholders.

Deliverables:
Green paper; Consultative Selling Pitch for Teo Jakob and Vitra sales teams

#customeracquisition #b2b #storytelling #storydesign #storyactivation

The Storyteller:
Navyboot

The Story:
King Midas, a Contemporary Version

#customeracquisition #customerretention #b2c #storytelling #brandpurpose #storydesign #storyactivation #brandexperience

The Storyteller:
Rausch AG

The Story:
Bodytalk; a Female Revolution

#customeracquisition #customerretention #b2c #storytelling #brandpurpose #familybusiness #storydesign #storyactivation #brandexperience

The Storyteller:
Canon D-A-CH

The Story:
«Human-centered Experience»

#customeracquisition #customerretention #b2c # b2b #storytelling #storydesign #storyactivation #brandexperience

The Storyteller:
Leading OEM Company
in Food Supply Systems

The Story:
The Flow Movement

#employerbranding #b2b #storytelling #storydesign #storyactivation #brandexperience

The Storyteller:
Filabé

The Story:
Be different!

#customeracquisition #customerretention #b2c #b2b #storytelling #brandpurpose #employerbranding #storydesign #storyactivation #brandexperience

The Storyteller:
PKZ

The Story:
The Image of Men

#customeracquisition #customerretention #b2c #storytelling #brandpurpose #storydesign #storyactivation #brandexperience

The Storyteller
Rivella (Deutschland)

The Story:
Freshness Activists

#customeracquisition #b2c #storytelling #brandpurpose #storydesign #storyactivation #brandexperience

The Storyteller:
Beautylane

The Story:
The Beauty of Sharing

#customeracquisition #b2c #storytelling #brandpurpose #storydesign #storyactivation #brandexperience

The Storyteller:
Carma AG

The Story:
The Innocence of Chocolate

#customeracquisition #customerretention #b2b #storytelling #brandpurpose #storydesign #storyactivation #brandexperience

The Storyteller:
Schweizer Familie, 1995

The Story:
The Future Father

#storytelling #brandpurpose #storydesign #competition #firstprize

The Storyteller:
EMMI AG, 2001

The Story:
Art Belongs Behind Glass

#b2c #storytelling #brandpurpose #competition

The Storyteller:
VT Wealth Management

The Story:
My Bucket List

#customeracquisition #customerretention #b2b #b2c #storytelling #brandpurpose #employerbranding #storydesign #storyactivation #brandexperience

The Storyteller:
Teo Jakob

The Story:
The Awakening of Space

#customeracquisition #customerretention #b2c #storytelling #brandpurpose #familybusiness #storydesign #storyactivation #brandexperience

The Storyteller:
Unilever/Aromat

The Story:
A Swiss Hero Goes Spicy

#b2c #storydesign

The Storyteller:
Passugger

The Story:
An Icon of Swiss Hospitality

#customeracquisition #customeracquisition #b2c #storytelling #brandpurpose #storydesign #storyactivation #brandexperience

The Storyteller:
Chocolats Camille Bloch SA

The Story:
A Path of Its Own

#customeracquisition #customeracquisition #b2c #storytelling #brandpurpose #familybusiness#storydesign #storyactivation #brandexperience

 

 

 

 

info@byheart.ch
+41 44 253 70 80
By Heart Ventures AG
Waldmannstrasse 10
8001 Zürich
By Heart Ventures GmbH
Axel-Springer-Platz 3
20355 Hamburg