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• Definition of
  brand and communication universes
• Implementation of
  brand and communications universes

STRATEGY

• Brand architecture
• Brand umbrella concepts
• Brand personality
• Brand promise
• Brand claims

CREATION

Brand identity

• Logo
• Naming
• Symbolism
• Typography
• Design concept
• Layout concept
• Packaging design

Brand communication concept

• Key idea

Brand visual concept

• Key visual

Brand sound concept

• Key sound, jingle

Brand action concept

• Key action

Brand text concept

• Wording
• Claim

 

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By Heart communicates through 360°
Move your mouse over the items below to experience what By Heart means by 360-degree communication - using PKZ/Feldpausch as an example.

 

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