We build the foundations for brand and communications universes that have the potential for development over the long term, instead of producing short-term creative one-offs.
In recent times By Heart has devoted itself, perhaps more than any other Swiss agency, to psychological brand techniques, with: a federally-funded research project focused on the measurement of brand personalities in conjunction with Zurich University of Applied Sciences, ZHAW (Prof. Dr. Daniel Süss); development of innovative tools for the measurement and optimisation of brand strength; development of implicit methods of measurement to identify brand preferences.
For brand and communications universes, our rule is: don’t debate but captivate!
By Heart stands for bold communication and brand universes that have immediate impact. Universes that communicate directly, in an unexpected way and that take account of today’s pervasive, image-intense surroundings.
Today, brand and communication universes must be competitive in an international arena: consumers judge them by global standards.
From design to production, photography, illustration and models: By Heart is well connected internationally and works time and again with the top people in each field. And that often includes the newest talent!
