Photography by Paola Kudacki

Models:
Carla Juri: Actress / Swiss Movie Award winner, currently shooting the movie „Feuchtgebiete“, after the book of Charlotte Roche, as leading role. Susanne Bartsch: Swiss born icon of New York nightlife. Sarina Arnold: famous Swiss personality and international model / very active in charitable work / owner and creator of a jewellery collection.

The Torino brand is a swiss chocolate classic produced by Camille Bloch. A new brand strategy gives this brand now more freedoms to express its genuine character. Three commercials and a key visual are launched, based on the new brand strategy, a new strong brand look and claim defined by By Heart.

Client: Heinz Reber (Marketing Director and Sales); David Sommerhalder (Brand Manager) Agency: Hans Siegwart (Creative Direction), Markus Bircher (Brand Strategy/Planning); Martin Kurzbein (Art Direction); Cécile Schurtenberger (Account Direction) Film Production (Encore Pictures): Jürg Steudler (Producer); Michael Ricar (Music); Federico Bettini (Sound Design, Jingle Jungle)

Seasonal brand campaign for shop windows and ads. Close-up shoe photography underlines the love for detail in the new collection.

Photography: Armin Zogbaum; Bird: Ramstein from Berlin

Paul Kehl is the fashion brand of PKZ launched in 2007. By Heart was part of the brand’s history from the start developing its logo corporate design and defining all the brands key branding elements. The brand world is focussed on virile sports activities that are interpreted differently from season to season. The new collection is shown in the context of vintage motorcycles and a genuine racing atmosphere, starring two friends and their dog.

Models: Jeremy Dufour and Marc Madelyn, Photography/Production: Romeo Mori, Film Production: Simon Jaquemet, Music: Shady and the Vamp, Creative Direction: Hans Siegwart, Art Direction: Nonda Coutsicos, Concept: By Heart

By Heart not only developed the entire corporate design and logo of BURGER, an upmarket fashion store at Zurich’s Bahnhofstrasse, but also the advertising campaign for the store. As the shop started with men’s fashion only, it was important to stress the fact that BURGER stands for women’s fashion too today. Due to a limited budget a provocative visual approach was needed. A series of posters was produced in Paris together with photographer Philipp Müller. While our target group loved them (they also could be bought in the store and were sold out within a few days) some officials in Zurich repeatedly forbid us the public display of the posters. Which caused exactly the PR we needed.

Our newest documentation focusses on one of our main competencies: the organisation and execution of high-class photo- and film-productions in which we work with some of the most renowned photographers, directors and models.Download here: By Heart Creative Challenge. Or ask for the printed edition.